Visit just about any
website and you will probably see ads from Google's
Despite not knowing important terms about their
relationship with Google including revenue payout
percentages, webmasters everywhere have embraced
AdSense can turn
a marginally profitable website into a nice money maker
by adding another earnings stream to existing sales
avenues. The single largest advantage to AdSense is the
fact that webmasters are paid on a per click basis
instead of a per sale basis. In other words, the cash
register rings whether the potential customer makes a
purchase or is just surfing on through. The latter is by
far the norm as we have all seen our hit counter spin
without a single sale being recorded.
Google has made
AdSense very attractive to the smaller webmaster as a
source of consistent new revenue. While this may seem
like the perfect money machine for webmasters, it is not
without it's drawbacks.
When a potential
customer clicks on an AdSense ad he or she is taken
immediately from the website and any other potential
earnings gain is lost. Google does not allow its ads to
open in a new window. So, one must balance AdSense ad
positions with other revenue generating items on a
have little or no control over the advertisements Google
displays or the amount the core advertiser will be
charged per click. Obviously, webmasters would prefer
promotions from non-direct competitors and from the
highest paying advertisers in order to maximize
provides few tools to the webmaster to analyze and solve
the problems mentioned above. While webmasters can
create channels and block certain advertisements through
Google, these tools are inadequate for webmasters to
avoid flying blind with AdSense promotion.
recent months some talented programmers have come to the
aid of the AdSense webmaster with sophisticated tools to
monitor and create valuable AdSense statistics.
Mike Singer has
created a free AdSense tool he named
that sits on your Windows taskbar and provides your
latest AdSense stats with just a simple mouse-over. It's
very handy if you like to check your stats several times
nice script by Jonathan Leger tracks AdSense views and
clicks on all your web pages. His
software provides much better statistical analysis than
Google. With the information provided a webmaster can
determine which ads and ad formats are being clicked and
which pages and advertisements are providing the clicks.
It can even tell from what site the surfer was referred.
As never before,
webmasters now have the ability to maximize AdSense
revenues while minimizing the impact on existing sales
through the use of this analysis and testing.
has written an ebook about how he is making money with
AdSense. You can learn his tricks to optimize your web
pages for high paying advertisements and discover what
sizes, colors and boarders create the most clicks.
Some of the new
tools are able to let webmasters know where those
clicking on AdSense adverts originated and specifically
which advertisement is generating the clicks. Others,
list keywords with probable high advertiser costs in
order to maximize AdSense income with some keyword
As expected, some
of these tools work better than others and offer more
comprehensive statistical information. We have provided
hot links in this article to a few of the better AdSense
tools that we use and have found to provide superior
analysis information. New tools are constantly being
created, so stay alert for new analysis methods that can
provide an advantage over the competition.
One more note on
AdSense advertisement placement. Google's AdSense is
unique among the on-line advertisers. Not only does
AdSense pay for each click but many of the clicks will
pay webmasters with
handsomely. Try using AdSense ads on pages that aren't
sales order pages but rather content pages that get
decent traffic. Advertisements should be placed high on
the page with a two or three ad block so the highest
paying promotions are presented to the visitor first.
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