www.business.com Key points on how to help your business make the best of social media BIO: Cristina Caldera is a social media marketing experience at Business.com TRANSCRIPT: Hi, I’m Cristina Caldera, Social Media Manager at Buisiness.com, and I’m going to discuss how to create a successful social media marketing strategy tailored specifically to small businesses looking to reach a B2B audience. It’s important to create structure and a strategy around your social media efforts because if you don’t, you run the risk of wasting valuable time and resources for you and your company. So, the first step in this strategy is setting goals. Start off by asking yourself, “What am I looking to accomplish with social media?” Some of the most common objectives that small businesses have include creating an online presence by generating online conversations or increasing the amount of followers on your Twitter account or “Likes” on your Facebook page. Another common goal is establishing an organization as thought leaders in a specific industry. This is typically achieved by content creation, so through company blogs or webinars or videos or podcasts. Third, and probably the most common goal small businesses have is increasing revenue by generating leads and sales. So, whatever your goal is, make sure you’ve clearly defined them and make sure that your goals are realistic. Once you’ve done this, you’re ready to move to step two, which is focus. Because the social media landscape is so

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