| For Your FREE Business Reputation Report Fusion Local Media 610.833.8146 Online Reputation Management for Small Businesses As a small business, you are responsible for marketing your business — and that means identifying your most viable marketing avenues. Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the arguably the most powerful marketing arena there is. A large part of establishing a strong online presence is managing your online reputation. What is online reputation management for small businesses all about? Here are some things you should know Where your reputation is formed. There are a number of review sites that exist solely for allowing your customers and clients the opportunity to post their experiences with your business, and these sites are where your online reputation can be made or broken. Online review sites include Foursquare, Yelp, Bing, and Urban Spoon, among others; even Google Places provides a dedicated space on your Places page for customer reviews. In addition to the review sites, your online reputation is also affected by comments in industry forums, threads on social media sites, online articles, blog posts, public record documents, and more. Why you must manage your online reputation. If you don’t do it, someone else will. Even if your business is a small mom and pop shop with only a very basic website, you have to keep this statistic in mind: 90

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