www-01.ibm.com IBMer’s talk about how software makes businesses run. IBM is integrating their products with industry best practices and standards, which are domain specific, giving great value to clients. These solutions are not generic but they are industry specific allowing customers to be extremely successful and cutting edge with the way grow market share. Industry specific IBM solutions that are built into the framework of a customers business allows for more focus on value added solutions rather than implementation of software allowing customers to move at the speed of change. Transcript: Software is the DNA, the fabric; it’s the heart of any business. I mean, the business is important, but software is what makes it run. IBM is integrating their products with industry best practices and standards, which are domain specific, and this gives our clients a great value. The IBM solutions have allowed our customers to be extremely successful when they use the industry solution frameworks that bring domain knowledge to the solutions so they don’t have to rebuild that infrastructure and they can focus on value-add solutions to their customers. From a growth perspective, customers really want to be able to grow with market share. They want to be able to grow with their industries. The IBM focus on solutions and delivering solutions and industry-specific solutions has given a big leg up to our customers with respect to being able to have accelerators focused on their industry

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