The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
The Entrepreneur's Guide to Consumer Development: A cheat sheet to The Four Methods to the Epiphany
- ISBN13: 9780982743607
- Problem: New
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Customer Development is a four-step framework for assisting startups find out and validate their consumers, product, and go-to-marketplace technique, created by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Consumer Improvement is an simple to comply with guide for finding early adopters, developing a Minimum Viable Product, locating Item-Market place fit, and establishing a sales and advertising roadmap.
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Excellent Customer Development resource,
This book is an excellent tool to put in your Customer Development arsenal. I found it a valuable companion to The Four Steps to the Epiphany as it boils down many of the core processes outlined therein. The Customer Development process is intense and time-consuming, and learning the core concepts should't require reading a 500 page textbook. This short form resource makes it easier to learn and discuss CD as it relates to your business. I also recommend this book as part of the Customer Development education process as it's much more accessible and easier to digest than The Four Steps. Get a couple copies of The Four Steps and several copies of this book for your team.
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|good, but not what it says,
First of all, this is NOT, as the title claims, a cheat sheet to The Four Steps of the Epiphany.
Right in the book, on page 21, the authors state that this book focuses on the first step only (Customer Discovery). And I quote: "Future books will attempt to tackle other portions of the Customer Development process - believe us when we say that Customer Discovery is more than enough to 'bite off' at one time."
I am docking the book one star for this. The authors should know better.
Okay, now for the real question - Is this book worth getting, or should you just get Blank's original?
Get them both. Read Blank's first, then read this one and use it to update the notes you took from Blank's book. They work well together but I would not just get this one, as you only get a small piece of the whole picture (per the authors' own admission).
It's worth $30 if you actually use it, but don't assume it's a shortcut to Blank's book. It's only 1/4 of a shortcut.
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