The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
The Tanning of America: How Hip-Hop Developed a Culture That Rewrote the Guidelines of the New Economic system
The company marketing genius at the forefront of today's entertainment marketing revolution aids corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.
"He is the conduit among corporate America and rap and the streets-he speaks both languages." -Jay-Z
"It really is remarkable to see the direct impact that black music, videos and the net have had on culture. I've observed so many individuals race to the top of pop stardom usin
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