www.decipherinc.com (to learn about its leading services & software) Today: 1) Radio data from Arbitron shows signs of being measurable in ways never before available. 2) Perspective: sales funnels need to take greater account of the impact of customers from a marketing and sales perspective. 3) A new media calculator calibrates social spending with traditional media spend.

Tags: internet research, ad research, mr clients, behavioral mr, online, qualitative, online communities, quantitative, offline mr, quant, mobile mr, focus groups, traditional mr, web analytics, social media, neuroscience, qual, mr quality, analytics, syndicated mr

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