Research Business DAILY Report – July 17, 2012
www.decipherinc.com (to learn about its leading services & software) Today: 1) Radio data from Arbitron shows signs of being measurable in ways never before available. 2) Perspective: sales funnels need to take greater account of the impact of customers from a marketing and sales perspective. 3) A new media calculator calibrates social spending with traditional media spend.
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