Sponsored by www.sotech.com Today 1) Testimony from Apple Computer executives at its .5 billion Samsung patent violation trial discloses tactical market research maneuvers. 2) Facebook hit by allegations of phony advertising clicks and the company admits to 83 million fake users.
www.decipherinc.com (to learn about its leading services & software) Today: 1) Radio data from Arbitron shows signs of being measurable in ways never before available. 2) Perspective: sales funnels need to take greater account of the impact of customers from a marketing and sales perspective. 3) A new media calculator calibrates social spending with traditional media spend.
Sponsored by: Socratic Technologies - www.sotech.com Today: 1) You must respond quickly to customers who contact you via social media. 2) The leading analytic for website analysis is... 3) How to collect third world opinions. 4) Electronic Arts' president says he relies less on retail data, but EA sales tell a different story.
Sponsored by: SSI www.surveysampling.com Today: 1) Unilever continues its qualitative research accreditation process. 2) The Senate Commerce Committee hears from ad industry about continued self-regulation of privacy. 3) Sage Software's controversial removal of participant anonymity for its customer satisfaction work.
Sponsored by: SSI SSI's New Free Webinar—Click to Register: www.surveysampling.com Concise perspectives, insights and analysis about under-reported events impacting the market research world, from RFL Communications Editor & Publisher Bob Lederer.