Mobile Marketing is the future. One of the main reasons the mobile platform is gaining momentum as a marketing tool is because of its enormous growth potential. The number of mobile phone users is almost double that of PC owners — and growing exponentially every year. Mobile marketing is fast becoming the most feasible way to boost sales, spread awareness about your business, and create customer loyalty. Keep in mind however, that mobile marketing campaigns may require more capital that you had planned. You don’t want to spend money only to put out a lackluster campaign. Mobile is now finally beginning to deliver on its promise to advertisers. The mobile marketing industry has long predicted the arrival of broadband mobile internet and rich multimedia phones in mass, and we are now seeing consumers understanding, interest and use of these technologies deepening daily.

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