This week on the Marketing Update, Karen Rubin and Mike Volpe discuss Starbucks being bashed for bashing Beetles, a couple fleeing their home after a Twitter mistake, Tweeting CEOs, national cleavage day, and wondering if Facebook is building a search engine. Episode #194 – March 30th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience – 4pm Friday Starbucks Bashed For Bashing Beetles www.usatoday.com Starbucks has the vegan community seeing red over what it recently began using to color its Strawberry Frappuccinos: beetles. That’s beetles as in ground up cochineal beetles ? mostly found in Mexico and South America. Gross as that may sound, it’s a common, government-approved food coloring used widely throughout the food industry. For Starbucks, which is eager to get artificial ingredients out of its food and drinks, it’s an unexpected PR problem. Never mind that Frappuccinos, in total, represent a billion global business for Starbucks. “This is the quintessential modern day PR crisis,” says PR expert Katie Delahaye Paine. “You try to be good and green, and someone is going to get you for it.” Marketing Takeaway: You might get flamed for trying to do the right thing. Just be as transparent as you can

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