Sponsored by Socratic Technologies. For a look into one of the world’s most cutting-edge research vendors, check out www.sotech.com Today 1) Corporations are boosting their marketing dollars, spelling more need for market research. 2) What’s the difference between traditional analytics and Big Data? 3) RBDR News Notes: Siamack Salari’s respondent-friendly data control app earns our kudos. Plus, new executive positions for Jill Orum (Prophet) and Heather Stern (Lippincott).

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