Sponsored by CoolTool (www.cooltool.com) Explanation of Cool Tool’s pricing www.cooltool.com Today: 1) NGMR and The Explor Awards handed out at The Market Research Event, notably to Eye Track Shop. 2) IBISWorld updated its analysis of the billion US Market Research industry. 3) Green Square analyst Andrew Moss paints a even rosier picture of the acquisition value of market research agencies based on digital data collection methods.

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