“How do I measure social media return on investment (ROI)?” is the number one question 3300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” For the last two years, Rob Petersen has been finding the evidence. The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob has an intimate knowledge of each type of business and the people and stories behind them. In this Webinar, he reveals some of the secrets behind them all. Rob uses select case studies to prove his findings and will give those who attend insights and ideas about how they can put these principles into practice for their businesses. Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com Rob Petersen is President of BarnRaisers, a digital marketing solutions company using social media, the power of community and the proven principles of relationship marketing to build brands. He is also on the MBA faculty of Rutgers University, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times.

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