Social Media Marketing – According to a recent report on social media, released by, 83% of businesses find a benefit in using social media marketing for advertising. Why is that? As the chart above details, the two greatest benefits of social media marketing for advertising are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. Here are some of the top reasons for using social media marketing for advertising. Social Media Marketing for Advertising | Increased Exposure If your business is seeking to increase its exposure, then implementing a social media marketing plan is a positive step in the right direction. According to the report, even with a minimal time investment, the vast majority of marketers (85%) indicated their social media efforts increased exposure for their business. The more time you put into social media marketing, the better results you can yield. Nearly all marketers who’ve been employing social media marketing for a year or longer report it generates exposure for their business. A significant 95% of those conducting social media activities for more than 3 years agree, as opposed to 73% of those who’ve been doing it for 6 months or less. Since social media marketing for advertising is not a fad or flash in

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