Methods for the Green Economic system: Possibilities and Challenges in the New Globe of Enterprise

Organizations are entering the green marketplace at breakneck speed to retain pace with customer and societal demands to decrease their environmental impacts. But greening one’s organization is no modest feat. Although clear possibilities abound in this new economy, organization leaders pursuing a green strategy are locating few roadmaps and established guidelines and plenty of concealed twists and turns. So, how does a firm succeed in a world gone green? In Methods for the New Green Economic system, Joel Makow

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