This movie was filmed in Hungary at SUPERWEEK 2012 Internet Conference Week (16-20 January, 2012). For SUPERWEEK 2013 check-in: www.superweek.hu Starring: Emer Kirrane (Yahoo! Web Analytics), Nick Mihailovski (Google Analytics), Caleb Whitmore (Analytics Pros), Justin Cutroni (Google Analytics), Julien Coquet (Hub’Sales) and Kristoffer Ewald (Guava). Contents: 00:00 – INTRO 02:04 – There has been a change… 08:28 – Agencies neeed to step up 10:13 – Top-down process 12:32 – Doing well 13:25 – Finding your audience 14:58 – Metrics might shift 15:55 – Merging data 19:05 – Lifetime value 21:30 – Multi channel 24:00 – Source of truth 25:26 – Privacy 28:58 – Tackle this business model (The May 26th problem) 31:00 – In the EU 33:33 – How does this work? 36:45 – OUTRO 38:11 – Credits

Tagged with:

Filed under: Videos

Like this post? Subscribe to my RSS feed and get loads more!