If you think YouTube is only about goofy stunts and music videos, think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011/2012. Can your business harness this popular marketing tool? Why not? Every business or organization has something to sell or communicate.It’s a matter of figuring out how video can work for you. How-to’s are a great place to start. If you sell menswear, demo how to tie a Windsor knot. If you’re a vet, show people how to clip a dog’s nails or brush his teeth. Show off what you do. Are you a professional speaker or trainer? Load up video teasers for each topic. A chef or cookbook author? Demo a recipe. Real estate professionals are the Yodas of YouTube. Virtual house tours have revolutionized house-hunting. Agents can show their clients dozens of listings in an evening rather than chauffeur them to a handful. With virtual tours, you can also explore the interior of the latest luxury sedan, visit a university campus or preview potential vacation spots and wedding venues. How can your business use video? That is the million dollar question today! Hope you liked this quick and easy social media tip and that you’ll take a moment to share it with your friends and/or add a comment. For more social media tips and tricks, visit AWEBthatWORKS.com or

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