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-- "The Profit News" --
June 28, 2002

Published Bi-Monthly By
PROFIT SOURCE PUBLISHING
Wally Wagner - Editor
Post Office Box 1366
Windermere, Florida 34786 USA
Voice/FAX (407) 650-2568
mailto:ProfitSource@profitbooks.com
Editorial Contributions and Reader Comments Are
Encouraged For Credit - Subject to Acceptance And Editing
For Advertising Rates Please See
http://www.profitbooks.com/ad.html

Free Subscription By Request:

If you have trouble viewing the links in this newsletter,
please visit our on-line issue at:
www.profitbooks.com/pspnews.html

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CONTENTS

New Cool "As Seen On TV" Products At Discount

Freebie In The Classifieds

U.S. Stock Market Outlook

Want A Sticky Website That Sells? Forget Content!
by Michel Fortin

What's Hot - What's Not

Useful Business Web Sites

The Business Classifieds

Profit Source Department Links

Reader's Comments

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~ NEW COOL "AS SEEN ON TV" PRODUCTS AT DISCOUNT ~

Ginsu 2000 10 Piece Knife Set - Sale Priced At Only $4.99!
http://www.1stchoiceontv.com/housewaresb.html#FCGK2K-10

Microwave Steak & Burger Grill
http://www.1stchoiceontv.com/housewaresb.html#FCMWG-12

Great Software Bargains - Games, Education, Productivity
http://www.1stchoiceontv.com/software.html


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FREEBIE IN THE CLASSIFIEDS

Good Keywords is free Windows software for finding the perfect
set of keywords for your web pages. It uses the tools provided
by search engines like GoTo, 7Search, Direct Hit and Lycos to
build a suitable keyword set.

Look for the link to this site in the Profit News Classifieds today!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Find Thousands of Bargains at The Super Discount Store!

http://www.the18thhole.com/seeu


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U.S. STOCK MARKET OUTLOOK

It looks like we have just made at least a temporary bottom in the market
this week. Some very strong seasonal tendencies are going to exhibit
themselves for a few days and we may come out of the next couple weeks
with a more constructive market tone. Of course, the wild card is the
4th of July. If there is a major terrorist incident in the U.S. on that
date then all bets are off..

Our new 1st Choice Market Timing service flashed a "BUY" signal on
Wednesday.

Our timing signals have been extremely accurate and we have moved
to a fee based service complete with daily email notification. You can
see our performance record and sign up at:

http://www.1stchoicetiming.com/


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WANT A STICKY WEBSITE THAT SELLS? FORGET CONTENT!
by Michel Fortin

An interesting debate is raging among copywriters, web designers
and content providers about the key differences, if any, between
writing copy for the web versus writing content.

According to prolific copywriter Nick Usborne, a survey conducted
among the readers of his email newsletter "Excess Voice" , offers some interesting results.
They seem to be split almost three ways: one-third consists of
copywriters, another content writers and the final third both.

This is an important debate, I believe, since all online copy is
content but not all content is copy. And that's a real problem.

Most designers, webmasters and writers develop content for their
websites in a way to educate their visitors. They also write it
with the notion that "content is king," "content raises search
engine rankings," "content makes a website sticky" and so on.

That's all fine and good. But in my estimation, web content fails
when it strives only at informing the reader, and lacks important
elements that take the reader "by the hand" and compels them to
do something -- anything, including the simple act of reading.

In other words, while some may compel our attention, many sites
fail to propel our actions, too. And their owners often scream,
"Why is my site not producing any sales," "why is it so heavily
trafficked but getting such a poor response" or "why are people
leaving so quickly (or after they got what they came for)?"

Well, if content was king, copy should be the castle.

The Internet is not a traditional medium in the broadcast sense.
It is intimate, dynamic and interactive. People are more involved
when reading the content of a website than reading a conventional
print publication or watching a TV commercial. With the Internet,
people also have a powerful weapon, and they usually never think
twice about using it when the need confronts them: their mouse.

So, the idea is this: forget about writing content, at least in
the traditional sense. Think copy. Think content that compels the
reader to do something, even if it's just to continue reading.

"Copy" is defined as "the words to be
printed or spoken in an advertisement." (And "advertisement" is
defined as "a notice or announcement designed to attract public
patronage." It's selling something, in other words.)

But the word "content," on the other hand, is defined as "the
subject matter of a written work, such as a book or magazine."
And keep in mind that there's no mention of the Internet, here.

Nevertheless, this is why I submit that, with its multitude of
links and hypertexts, the web transforms the passive reader into
an active, responsive participant. (Make that "response-able.")

A book or magazine is limited by its front and back covers. The
web, however, is not. If your content does not strive at getting
the reader to do something, whether it's to buy, join, subscribe,
call, email, fill out a form, download, click or whatever, then
you need to seriously rethink your content and the words you use.

Here's my explanation of the difference between content and copy.

Content informs. Copy invites. Even if content invites readers to
keep reading, it's still selling an idea. It's still calling for
some kind of action. And it's still copy, in my opinion.

If your web page is only meant to inform people, like some kind
of book, it's content. (And like the closing of a book once it's
read, the only action left is to close the browser window.) But
if it contains links to other parts of your website, then it's
copy. And you need to write your content with that mindset.

Ultimately, write your content by incorporating a direct response
formula that compels and propels your readers to act. Don't leave
them hanging. Take them by the hand. In your content, integrate a
call for some kind of action, in other words. Ask your reader to
"buy now," "join today," "get this" or "download that ..."

... Or better yet, at least ask them to simply "click here."

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Michel Fortin is a copywriter, author and consultant dedicated
to turning businesses into powerful magnets. His specialty are
long copy, email and web sales letters.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


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WHAT'S HOT - WHAT'S NOT

HOT:
CASHevolution
An investment affiliate MLM program?? Yes, believe it.
CASHevolution has the endorsement of many top Internet gurus!
http://www.profitbooks.com/go/free2try.html

NOT:
LOOKSMART'S SMALL BUSINESS LISTING SERVICE
Looksmart promises lots of hits at 15 cents each, but unless your site
already ranks high in the search engines the only hit you will probably
feel is the one in your pocketbook for their $49 sign-up fee. Oh, and
don't expect a reply from an email to their customer service department
for a week or two. I guess they are just too busy to be bothered by
customers.


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USEFUL BUSINESS WEB SITES

______________________________________________________________
BETTER-WHOIS.COM

With the new deregulation in the domain name business, just a regular,
limited domain look-up whois is not enough any more. You need to use
a Better-Whois.com.

http://betterwhois.com/

______________________________________________________________
ROYALTY IMAGES

Need some good royalty free images for your website? Try the free stuff
at Corbis.

http://www.corbis.com/

______________________________________________________________
SOLUTION TO WEBMASTER SPAM

Are you tired of SPAMMERS harvesting your email addresses from your
website? Dr. Website has the answer to hide those emails from the
SPAMMERS but not your visitors.

http://www.webdeveloper.com/drweb/19990329-drweb.html


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** THE BUSINESS CLASSIFIEDS

>>PLEASE VISIT OUR ADVERTISERS. IT IS THEY WHO KEEP<<
>>THIS PUBLICATION FREE FOR YOU TO ENJOY<<
Advertise here for as little as $10. See our Ad Rate Page at:
http://www.profitbooks.com/ad.html

NOTE TO ADVERTISERS: Your ad in this issue was free this week!

=============================================================
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26-11
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26-8
=============================================================
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English Bi- and Multi-Lingual also needed! $25 to $75 an hour
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FULL TRAINING. FREE info E-Book download.

26-3
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26-3
=============================================================
THE 5 TACTICS YOUR INTERNET BUSINESS MUST EMPLOY
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Get the same fool-proof formulas used by successful high level
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26-1
=============================================================
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*FREE* duplication and marketing rights to 9+ software programs!
*FREE* web hosting and 15+ professionally created Web pages!
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5-5
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4-4
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3-3
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~Good Keywords~
=============================================================
HOW I MADE OVER $42K IN 5 MONTHS

Learn How I Made Over $42k In 5 Months Building
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3-3
=============================================================
NEW EBOOK REVEALS HTML SECRETS WITH 6 BONUSES!

To the 1st 2000 subscribers of this ezine that orders "Easy HTML for
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3-2
=============================================================
WEBMASTER REVEALS ALL IN HIS NEW EBOOK
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3-2
=============================================================
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Go to the site now and get the info:

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3-1
=============================================================
ANNOUNCING A NEW MEMBERS-ONLY E-COMMERCE TRAINING SITE....

= ==Learn How To Succeed Online By Reading The Right eBooks==
==>Example: 33 Days To Online Profit. Best eBooks On The Net! A must read!

1-1
=============================================================
STOP! FOX NEWS AND 365,000 PEOPLE CAN'T BE WRONG!

We will give you our Amazing Body Sculpting program
to try for free. Instant download! Not an ebook, this
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1-1
=============================================================
WARNING - DAILY CHECKS ARE ADDICTIVE!!!

Announcing a NEW members-only e-commerce training site...
launched Nov. 20th. Marketing Members earn a $45 commission...
on a $49.95 membership sale.

These commissions are paid and mailed DAILY... Monday -- Friday.
Make a sale Monday, and your check will be mailed Thursday.
Tuesdays' sales will be paid on Friday... etc.

But that's not all...
Every sale also pays a monthly residual as well!

Take 5 minutes and check it out. You'll be GLAD you did!....


1-1
=============================================================
TOTAL CONTROL THE ULTIMATE INTERNET BUSINESS

Discover The Secrets That Could Change
Your Internet Business Forever!
Now you can take charge and shape your future with
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to Build an Internet Empire.

From, Dan Leighly
Publisher/Editor
The Owlsnest Review
Wise Owl Web

1-1
=============================================================
We are not responsible for the claims made by any advertiser in this
newsletter. Ads are not checked for the validity of claims or offers made
and you must use your own judgment when dealing with any advertiser!


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~ VISIT OUR 'AS SEEN ON TV' PRODUCT DISCOUNT SHOWCASE ~
http://www.1stchoiceontv.com/ontv/maintv.html

~ AND SUPER DISCOUNT STORE ~
http://www.the18thhole.com/seeu

~ OTHER PROFIT SOURCE DEPARTMENTS ~
Business Ideas
http://www.profitbooks.com/bizop.html
Business Books
http://www.profitbooks.com/catalog.html
CD-ROMS
http://www.profitbooks.com/download.html#CD-ROMS
Investment Books
http://www.profitbooks.com/catalogT.html
Spy Software
http://www.profitbooks.com/download.html#SPY
Daily Joke
http://www.profitbooks.com/joke.html
Prizes & Free Stuff
http://www.profitbooks.com/freepage.html
Free Reports
http://www.profitbooks.com/download.html
Stock Market Analysis
http://www.profitbooks.com/stocks/ticker.html
Play Games
http://www.profitbooks.com/sponsors.html
Web Site Promotion
http://www.profitbooks.com/submit.html
Win A Website Award
http://www.profitbooks.com/webawards.html


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READER'S COMMENTS

Drop us a note and let us know what you would like to see in "The Profit
News" or share some information or voice a concern. Voice your opinion of
what you would like to see here and how often you would like to receive
issues. After all, it is you, our readers, to whom we are catering. To those
who have written, the good and the bad, we are grateful. We appreciate the
support many of you have given us. From time-to-time, we will publish
some of your comments, space permitting. Thank you.
-Ed.

MailTo:ProfitSource@profitbooks.com?subject=Reader_Comment


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Thank you for your readership! 'till next time

If you have enjoyed this Newsletter please forward it to a
friend or two.

Copyright 2002 - Profit Source Publishing - All Rights Reserved


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