General
How do you get a search
engine high rank for your key words? The average
time between submitting your URL and
getting it into the database has shortened from
3 to 6 weeks to just a couple days for many search
engines.
A new submission may
expire very rapidly though. Even after a
month or two it may get moved down a few
pages and lost with the rest of the ever
growing Internet database. Most search
engines check their databases to see if
URLs still exist and to see if there has
been any recent changes.
There is
little need to resubmit your web pages as the search
engine spiders will visit your pages regularly on their
own once you are in their database.
Search
engines give each document they find a
RANK in the quality of the match to a given
search query. The Rank reflects the
number of times a keyword appears, does
it appear in the title, does it appear at
the beginning of the document or in HTML
tags, and are all the search words near
each other; some explanations are given
in each search engine's help files. Some
engines allow the user to control the
Rank by giving different weights to each
keyword. One thing that some engines do is
to use alphabetical order or date stamp
in their display algorithm. If the
Ranking is not very different for various
matches, then you end up being sorted
alphabetically or by date stamp.
Link
Your Page
Other search
Engines, such as Google, check your web site for links
from other web pages. Even if you have
submitted your URL, your Web site can be
indexed longer and ranked higher in
search results if there are many links
leading to your web site. Links can be
important for some Search Engine
Rankings.
Use
The Right Keywords
Focus on
the 6 or 7 keywords that you think are
most important to your web site, then
make sure those words are in your title
and in the body at the beginning of your
web page. Most web pages will already
have those words present in the body but
may not have them in the title.
Use
The H1 Paragraph Tag
Tag your
keyword rich heading with the H1
paragraph tag. Search engines give much
more weight to words in the H1 tag. If
you have a lot of sub-heading use
the H2 tag for those. Only use the H1 tag once on
your pages to avoid being penalized.
Use
Image ALT Tags
Search
engine spiders don't know what an image
looks like. Most spiders can figure out a
few thing about an image by its file name
and size but you should include an ALT
tag to tell the spider what the image
and/or link is about. Also, repeat your key word
phrase in one image ALT tag.
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Use
Descriptive Text
If your web
site lacks keyword rich descriptive text,
then there is little chance that it will
come up in the results of a keyword
search. Search engines also place
value on keyword synonyms used throughout
the text. Don't over do it though or your
page will be penalized.
Use
Meta Tags
Meta tags
help you control your web site's
description in engines that use them.
Adding meta tags for description and
keywords is essential but alone will not increase your rankings.
Link
To Other Web Sites
If there
are no links to other sites from your web
page, some search engines will not
register a web site.
Be
Patient
Some search
engines take several weeks before your
site is placed in their database. Your
site may be ready for indexing but it
won't be added until a new update is
done. Once you are in an engine, check
your web site at least once a month. If
your listing is deleted, resubmit it
again. Many search engines visit web
sites regularly. Resubmitting every month
will ensure that your web site is kept
current.
Link
To Your Competitors
If your web
site is not listed in the top thirty,
contact the sites in the top twenty for
your word search and see if they will
trade links with you. Links remain one of
most powerful methods for people to find
your web site.
Choose
Your Title Carefully
Search
Engines consider a web page title to be
the most telling description of it's
content. The title is the caption which
appears on the title bar of your browser.
It's important to put as many keywords as
possible in the title of your web page.
Change
Your Title
Change your
title regularly and re-register your web
site again. Some search engines will list
your site under both titles.
Submit
Regularly
For the smaller search
engines and some directories you may want to submit your
home page once a month (but not more) . Most major search engines
will spider your page regularly without input from you
once you are in the engine.
Keep
Content Fresh
Search
engines LOVE fresh content. Regularly add
new information to your website. Change
your home page often. You don't need to
change the look, just the content. Search
engines are always trying to provide the
most relevant, up to date information
possible to searchers. So, give your site
some new life with search engine rankings
by providing new content regularly.
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