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Improve Your Search Engine Rank

Improve Your Search Engine Rank today.

How Search Engines Work

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General

How do you get a search engine high rank for your key words? The average time between submitting your URL and getting it into the database has shortened from 3 to 6 weeks to just a couple days for many search engines.

A new submission may expire very rapidly though. Even after a month or two it may get moved down a few pages and lost with the rest of the ever growing Internet database. Most search engines check their databases to see if URLs still exist and to see if there has been any recent changes. There is little need to resubmit your web pages as the search engine spiders will visit your pages regularly on their own once you are in their database.

Search engines give each document they find a RANK in the quality of the match to a given search query. The Rank reflects the number of times a keyword appears, does it appear in the title, does it appear at the beginning of the document or in HTML tags, and are all the search words near each other; some explanations are given in each search engine's help files. Some engines allow the user to control the Rank by giving different weights to each keyword. One thing that some engines do is to use alphabetical order or date stamp in their display algorithm. If the Ranking is not very different for various matches, then you end up being sorted alphabetically or by date stamp.

Link Your Page

Other search Engines, such as Google, check your web site for links from other web pages. Even if you have submitted your URL, your Web site can be indexed longer and ranked higher in search results if there are many links leading to your web site. Links can be important for some Search Engine Rankings.

Use The Right Keywords

Focus on the 6 or 7 keywords that you think are most important to your web site, then make sure those words are in your title and in the body at the beginning of your web page. Most web pages will already have those words present in the body but may not have them in the title.

Use The H1 Paragraph Tag

Tag your keyword rich heading with the H1 paragraph tag. Search engines give much more weight to words in the H1 tag. If you have a lot of sub-heading use the H2 tag for those.  Only use the H1 tag once on your pages to avoid being penalized.

Use Image ALT Tags

Search engine spiders don't know what an image looks like. Most spiders can figure out a few thing about an image by its file name and size but you should include an ALT tag to tell the spider what the image and/or link is about.  Also, repeat your key word phrase in one image ALT tag.

Use Descriptive Text

If your web site lacks keyword rich descriptive text, then there is little chance that it will come up in the results of a keyword search.  Search engines also place value on keyword synonyms used throughout the text. Don't over do it though or your page will be penalized.

Use Meta Tags

Meta tags help you control your web site's description in engines that use them. Adding meta tags for description and keywords is essential but alone will not increase your rankings.

Link To Other Web Sites

If there are no links to other sites from your web page, some search engines will not register a web site.

Be Patient

Some search engines take several weeks before your site is placed in their database. Your site may be ready for indexing but it won't be added until a new update is done. Once you are in an engine, check your web site at least once a month. If your listing is deleted, resubmit it again. Many search engines visit web sites regularly. Resubmitting every month will ensure that your web site is kept current.

Link To Your Competitors

If your web site is not listed in the top thirty, contact the sites in the top twenty for your word search and see if they will trade links with you. Links remain one of most powerful methods for people to find your web site.

Choose Your Title Carefully

Search Engines consider a web page title to be the most telling description of it's content. The title is the caption which appears on the title bar of your browser. It's important to put as many keywords as possible in the title of your web page.

Change Your Title

Change your title regularly and re-register your web site again. Some search engines will list your site under both titles.

Submit Regularly

For the smaller search engines and some directories you may want to submit your home page once a month (but not more) .  Most major search engines will spider your page regularly without input from you once you are in the engine.

Keep Content Fresh

Search engines LOVE fresh content. Regularly add new information to your website. Change your home page often. You don't need to change the look, just the content. Search engines are always trying to provide the most relevant, up to date information possible to searchers. So, give your site some new life with search engine rankings by providing new content regularly.

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